- Download the complete Corporate Style Guide
Every effort should be taken to ensure photography consistently reflects our tone and values. Desired images convey the thrill of the ride, the brand in motion, the beauty of the outdoors, and the authenticity of our riders, mechanics and other brand enthusiasts.
Environments should be photographed with respect, skill and care. When possible, every detail should be in sharp focus and contrast used to create depth and intrigue. Mountains, rivers, valleys, fields and open roads – all should look inviting, dynamic and awe-inspiring.
Whenever possible, our products should be shot in motion, traversing exciting and challenging terrains. Whether in studio or on location, interesting angles and dramatic lighting should be used to give the products a personality of their own, one that complements and empowers their users.
Humans should be shot heroically. They should always feel like they’re in complete control and exude a sense of authority, whether standing in a studio, carving through deep snow or wrenching in the workshop. Expressions and setups should be as genuine as possible. Models should be real riders, mechanics, owners and engineers whenever possible, and posed shots should be avoided. Polaris is gritty and real; mud, dirt, grease and dust are our makeup of choice.
Compliance and Safety
In general, all photography should adhere to the Polaris brand guidelines surrounding equipment and rider safety; environmental impact; and using the proper riding gear, protection devices and riding techniques.
All photography and products used should be operated with consideration for protection and preservation of the environment. All legally required riding equipment must be visible and used when required. Aftermarket products are not allowed unless they have been preapproved; only properly installed official Polaris-branded accessories may be part of the shot (including things such as PG&A Polaris-branded gas cans).
For any specific requirements or questions surrounding a photo shoot or specific Polaris brands and models, please contact Corporate Brand Management for a list of detailed usage guidelines and requirements.