Incorrect Usage

The following examples of unacceptable usage apply to all Polaris logos. To ensure the logos are consistently applied, always use the digital logo files provided by Corporate Brand Management.

Polaris Logo - Incorrect Usage

Do not stack the emblem and mark.

Polaris Logo - Incorrect Usage

Do not use the North Star, or North Star in ellipse, by itself instead of the logo.

Polaris Logo - Incorrect Usage

Do not use the wordmark without the North Star emblem.

Polaris Logo - Incorrect Usage

Do not reproduce the logo in colors other than the specified Polaris Blue, Black or Reversed.

Polaris Logo - Incorrect Usage

Do not place objects or type within the area of noninterference.

Polaris Logo - Incorrect Usage

Do not condense, extend or electronically reshape the logos.

Polaris Logo - Incorrect Usage

Do not place the logo within body copy.

Polaris Logo - Incorrect Usage

Do not place the Corporate Mark at an angle.

Polaris Logo - Incorrect Usage

Do not place the logo inside a shape.

Polaris Logo - Incorrect Usage

Do not use the Polaris “The Way Out.” logo.

Digital Media

To maintain a consistent identity in the digital space, there are also a few
guidelines to follow when creating Polaris digital materials.

1
WWW.POLARIS.COM

Consistent use of the Corporate Mark is important for all digital vehicles but is especially required on the official Polaris website. Adherence to the area of noninterference, the Primary and the Secondary Color Palettes is also required.

Polaris Corporate Logo - Polaris.com Digital Application
2
RECTANGULAR BANNER AD

Always use the Corporate Mark for rectangle banner ads and note the area of noninterference. The Polaris Primary Color Palette should be used, and the Corporate Mark should be secondary to the focal point and calls to action.

Polaris Corporate Logo - Rectangular Banner Ad Digital Application
3
SKYSCRAPER BANNER AD

Always use the Corporate Mark for skyscraper banner ads, noting areas of noninterference and the Polaris Primary Color Palette. Due to the limited amount of design space, the Corporate Mark should be a secondary element.

Polaris Corporate Logo - Skyscraper Banner Ad Digital Application
4
LEADERBOARD BANNER AD

Always use the Corporate Mark for leaderboard banner ads and adhere to areas of noninterference. All landscape banner ads should use the Polaris Primary Color Palette. If lifestyle photography or graphics are used in the ad, the Corporate Mark should be displayed on the right-hand side of the ad. If the Corporate Mark is the only graphic used, it should become the primary element of the ad and focal point.

Polaris Corporate Logo - Leaderboard Banner Ad Digital Application