- Download the complete Corporate Style Guide
Polaris Blue, Black or a reversed-out White are the only acceptable color treatments for the Corporate Mark. When using the four-color ellipse Corporate Mark, the type must always appear in Polaris Blue, Black, or White. When necessary, you may incorporate colors from the secondary color palette as accents for graphic elements.
Custom Polaris Blue
The PMS color of the Custom Polaris Blue is only to be used when it is not possible to use the CMYK version of the Custom Polaris Blue.
NOTE: 5”x7” swatches should be obtained from Corporate Brand Management for color matching of the Custom Polaris Blue. Print vendors should then prepare drawdowns to ensure correct color execution.
In no way may tints of the Primary Palette or any of the Secondary Palette colors and tints be used in the execution of the Corporate Mark.
Polaris Dark Gray
Polaris Medium Gray
Polaris Light Gray
The colors shown here have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE® Color Standards. Please refer to actual PANTONE® color chips or download color swatches. PANTONE® is a registered trademark of Pantone, Inc.