Color Palette

Color Palette
Primary

Victory® Red

PMS:485 C
CMYK:5, 98, 100, 1
RGB:226, 35, 26
HEX:CC0000

Victory® Super Black

PMS:Black C
CMYK:30, 30, 30, 1000
RGB:0, 0, 0
HEX:000000
Polaris Brand Photoshop Swatch Photoshop
Swatches
Polaris Brand Illustrator Swatch Illustrator
Swatches
Color Palette
Secondary

Warm Grey

PMS:2334 C
CMYK:55, 54, 53, 21
RGB:109, 100, 98
HEX:666666

Light Warm Grey

PMS:2330 C
CMYK:18, 15,18, 0
RGB:208, 204, 200
HEX:CCCCCCC

Victory® Circular Gradient

The signature Victory® Circular Gradient is achieved by going from 90% Super Black at the center to 100% Super Black beyond.

Victory Motorcycles Brand Circular Gradient

Typography

Print

Primary

Victory Motorcylces Brand Typography

Secondary

Polaris Victory Motorcycles - Brand Typography - Blender

Headlines and Callouts

Polaris Victory Motorcycles - Brand Typography
Digital

Headlines and Callouts

Body Copy

Polaris Victory Motorcycles - Brand Typography

Photography

Examples

Graphic Elements

1

Gradient Slashing

Used as design element behind or over photos. Can be used in gray, red or black depending on environment. Use two slashes together, and offset/stagger them from each other.

Polaris Victory Motorcycles Gradient Slashing
2

Color Block

Used to call out words or phrases.

25 degree SLASH

Accents headlines or callouts for added motion. Use sparingly.

Polaris Victory Motorcycles Color Block
3

45 degree HASHING

Used as a design accent or texture for type treatments.

Polaris Victory Motorcycles 45 degree hashing
4

Red Overlay

Used when trying to create a background from a photo.

Polaris Victory Motorcycles Red Overlay
5

Highlight Element

Used to call out feature of products.

Polaris Victory Graphic Highlight Element

E-Signature

Polaris Victory Motorcycles Email Signature