Terrain Domination

Color Palette

Primary
Color Palette

Polaris Red

PMS:485 C
CMYK:0, 100, 100, 0
RGB:238. 28. 6
HEX:EE1C24

Polaris Black

PMS:Black
CMYK:RICH BLACK
RGB:0, 0, 0
HEX:000000

Polaris Silver

PMS:877 C
CMYK:0, 0, 0, 35
RGB:177, 179, 182
HEX:B1B3B6
Polaris Brand Photoshop Swatch Photoshop
Swatches
Polaris Brand Illustrator Swatch Illustrator
Swatches

Typography

Primary

PRINT HEADLINE, SUBHEAD & NUMERALS

Polaris Snowmobiles Brand Typography - United Italic SemiExt-Medium

Body

Polaris Snowmobiles Brand Typography - United Italic SemiExt-Bold
Digital

Headline & Subhead

Polaris Snowmobiles Brand Typography - Gruppe A-faux Italic

Numerals

Polaris Snowmobiles Brand Typography - Airorne II-faux Italic

Body Copy

Polaris Snowmobiles Brand Typography - Airorne II-faux Italic Bold

Photography

Examples

Graphic Elements

1

Color Ways

The Foil should typically appear with a solid red fill, except in cases where it is locked into the headline bar treatment and becomes gray.

Polaris Snowmobiles Graphic Elements Color Ways Foil
2

Headline Treatment

Headline type treatments and header bars will be with AXYS® Foil locked to the right end. Type should be black / foil should always be red.

Polaris Snowmobiles Headline Treatment
3

Header Bar

Each page layout should only incorporate one big red bar to indicate priority in messaging hierarchy.

Polaris Snowmobiles Graphic Header Bar
4

Technical Callouts

Line angles of callout matches 51º AXYS® angle.

Polaris Snowmobiles Graphic Technical Call Out

E-Signature

Polaris Snomobiles Brand Email Signature