Color Palette

Exhilaration Red

PMS:7597
CMYK:10, 89, 100, 2
RGB:214, 66, 39
HEX:D14124

Headlight White

CMYK:0, 0, 0, 0
RGB:255, 255, 255
HEX:FFFFFF

Graphite Gray

PMS:Cool Gray 8
CMYK:55, 47, 44, 11
RGB:119, 118, 121
HEX:777679
Polaris Brand Photoshop Swatch Photoshop
Swatches
Polaris Brand Illustrator Swatch Illustrator
Swatches

Pitch Black

CMYK:0, 0, 0, 100
RGB:0, 0, 0
HEX:000000

Typography

Print

Headlines

Polaris Slingshot Brand Typography - Slingshot Italic

Subhead

Polaris Slingshot Brand Typography - Gotham Bold

Body Copy

Polaris Slingshot Brand Typography - Gotham Book

Call To Action

Polaris Slingshot Brand Typography - Gotham Medium

Numbering

Polaris Slingshot Brand Typography - Gotham Light
Digital

Navigational Element / Subhead

Polaris Slingshot Brand Typography - Gotham Bold

Headlines

Polaris Slingshot Brand Typography - Slingshot Italic

Body Copy

Polaris Slingshot Brand Typography - Gotham Book

Photography

Examples

Graphic Elements

1

Tri-Pixelated Pattern

This pattern has three approved color variations. Never rotate, stretch or skew the pattern.

Polaris Slingshot Brand Tripixelated Pattern
2

Backgrounds

The included backgrounds must be used for all marketing materials. Never scale, rotate, stretch or skew the pattern.

Polaris Slingshot Graphic Elements - Backgrounds
3

Banner

The fairing banner may be used in conjunction with the horizontal logo or as a container for type. It may never be used more than once in a layout and must always bleed off the frame.

Polaris Slingshot Brand Graphic Elements Banner
4

Banner Tab

The banner tab is to be used as a container for type or iconography, and may never appear more than once in a layout.

Polaris Slingshot Brand Graphic Elements Banner Tab

E-Signature

Polaris Slingshot Brand Guide Email Signature
Polaris Slingshot Brand Guide Email Signature