Color Palette

Color Palette
Primary

PMS:313 C
CMYK:100, 23, 19, 0
RGB:0, 144, 186
HEX:0090BA

PMS:7463 C
CMYK:100, 63, 12, 67
RGB:0, 43, 73
HEX:002B49

PMS:Cool Gray 1 C
CMYK:0, 0, 0, 10
RGB:230, 231, 232
HEX:E6E7E8
Polaris Brand Photoshop Swatch Photoshop
Swatches
Polaris Brand Illustrator Swatch Illustrator
Swatches

PMS:Cool Gray 6C
CMYK:0, 0, 0, 40
RGB:167, 169, 171
HEX:A7A9AB

PMS:Cool Gray 11C
CMYK:0, 0, 0, 93
RGB:57, 56, 57
HEX:393839
Color Palette
Secondary

PMS:179 C
CMYK:0, 87, 85, 0
RGB:236, 70, 60
HEX:EC463C

PMS:7579 C
CMYK:0, 22, 100, 2
RGB:247, 192, 41
HEX:F7C029

PMS:583C
CMYK:26, 1, 100, 10
RGB:181, 194, 53
HEX:B5C235

PMS:7472 C
CMYK:54, 0, 27, 0
RGB:116, 201, 196
HEX:74C9C4

Flood Color

The Pantone blue is derived from the GEM logo but also hints to environmental sustainability with its soothing ties to air and water. Use the flood color with knock-out vehicle photography to grab immediate audience attention.

Polaris GEM Brand Guide Flood Color

Typography

Headings, Subheadings and Callouts

Polaris GEM Brand Typography

Default Web Fonts

Polaris GEM Brand Typography

Body Copy

Polaris GEM Brand Typography

Photography

Examples