What is the Polaris® Brand?
Polaris is the most exhilarating riding experience. It’s more than a machine. It’s your lifestyle. An escape from the mundane. It makes you proud to be part of something bigger. Our riders inspire us to deliver the ultimate riding experience and push performance to new heights.

Polaris. Forged through engineering.
Driven by a proud heritage of innovation and a passion for excellence that is passed down through our dealers and riders. Your challenge: To harness that heritage and drive it forward with speed and consistency, winning new enthusiasts to the Polaris brand.

Respect the brand. Share your passion.
Applying Polaris brand guidelines helps the brand become more familiar, more meaningful and more desirable. Well-executed brands inspire confidence, maintain a loyal following and will fuel your own Polaris pride even further.

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Fuel the passion of riders, workers and outdoor enthusiasts around the world by delivering innovative, high-quality vehicles, products, services and experiences that enrich their lives.


Understand the riding experience. Live the riding experience. Work to make it better.